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Analysis of substances potentially dangerous to humans found in lipsticks
Horáková, Kristýna ; Kučerová, Simona (referee) ; Diviš, Pavel (advisor)
The diploma thesis deals with the determination of the content of risk elements and parabens in lipsticks and the assessment of possible negative effects on human health associated with the use of lipsticks. Parabens were analyzed by high performance liquid chromatography with diode array detection (HPLC-DAD). Aluminum, cadmium and lead were analyzed on an inductively coupled plasma mass spectrometer (ICP-MS). The mercury content was determined using an atomic absorption spectrometer with an UV detector (AAS-UV). A total of 36 lipstick samples from 22 cosmetic brands were selected for analysis, with a savings price in the range of CZK 50–1500. Based on the measured metal concentrations, the hazard quotients (HQ) for individual metals as well as the total hazard index (HI) for the sum of all metals were calculated. Metal concentrations in lipsticks were further processed using Kruskall-Wallis Anova to divide samples according to price categories. The relationship between the content of individual metals and the purchase price has not been proven. Furthermore, a Kolmogór-Smirnov test was performed on these data to compare groups with vegan and not vegan composition. The content of aluminum, which was about 2.5 times lower in vegan cosmetics, proved to be statistically significant for this distribution. Parabens were detected in the minimum number of lipsticks examined, but in some cases information on the content of parabens was missing on the product packaging.
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??Využití short-form videí pro propagaci dekorativní kosmetiky u generace Z?
Zamrazilová, Linda
ZAMRAZILOVÁ, Linda. Using short-form videos to promote decorative cosmetics to Generation Z. Brno, 2023. Bachelor Thesis. Mendel University in Brno. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. Digital marketing is an important aspect for an effective branding strategy currently. One of the important tools of e-marketing are short videos, also can be called "Short-form videos", which are no longer than 1 minute long and are designed to engage quickly. There are plenty of platforms that provide the service to watch and upload short videos such as Instagram, YouTube and TikTok. The world of decorative cosmetics is just as fast paced as that of digital marketing, with trends changing almost daily, so short videos are the perfect tool to promote it. This paper explores and proposes innovative marketing strategies for the beauty industry in the digital environment, with a focus on the specifics of Generation Z's behaviour. Concrete proposals are presented for Notino, an online cosmetics and perfume e-shop operating in Europe. The aim is to provide a new perspective on the use of digital media and influencer marketing within the beauty industry and to inspire effective online marketing strategies.
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Vliv influencer marketingu na chování spotřebitele na trhu s dekorativní kosmetikou
Hausknechtová, Tereza
Hausknechtová, T. The impact of influencer marketing on consumer behaviour in the decorative cosmetics market. Bachelor thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis examines the impact of influencer marketing on the consumer behaviour of women aged 15 – 26 in the decorative cosmetics market. The study identifies the influences on consumer purchasing decision making processes related to influencers and social media. Primary research findings were used to formulate recommendations for the successful use of influencer marketing as part of marketing strategy.
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Spotřebitelské chování žen na trhu s dekorativní kosmetikou v ČR
Kalinová, Petra
Kalinová, P. Consumer behaviour of women on the market of colour cosmetics in the Czech Republic. Diploma thesis. Brno: Mendel University, 2020. This diploma thesis is focused on consumer behaviour of women on the market of colour cosmetics in the Czech Republic. The thesis explores the current situation, development and trends on the market. It deals with factors affecting consumers during shopping for colour cosmetics products. There are used techniques as a questionnaire survey and cluster analysis. The result of the thesis is market segmentation and formulation of marketing recommendations.
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Awareness of the public of dangerous substances in cosmetic
NĚMCOVÁ, Kateřina
The title of my diploma thesis is "Awareness of the public of dangerous substances in cosmetic". It is divided into two parts - theoretical and practical. In the theoretical part, I focused on the history, general composition of cosmetic products and dangerous substances it contains. Considering the current trends of society I focused especially on decorative cosmetics. Because I have a negative experience with sunscreens, I concentrated on that issue in the last chapter of the theoretical part. The practical part is focused on the public's knowledge of dangerous substances in cosmetic products. The anonymous questionnaire was educative, because I assumed that many respondents would not inspect components contained in their cosmetic products. I made brief descriptions of the dangerous substances so respondents could get the most important information on this issue.
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Analysis of substances potentially dangerous to humans found in lipsticks
Horáková, Kristýna ; Kučerová, Simona (referee) ; Diviš, Pavel (advisor)
The diploma thesis deals with the determination of the content of risk elements and parabens in lipsticks and the assessment of possible negative effects on human health associated with the use of lipsticks. Parabens were analyzed by high performance liquid chromatography with diode array detection (HPLC-DAD). Aluminum, cadmium and lead were analyzed on an inductively coupled plasma mass spectrometer (ICP-MS). The mercury content was determined using an atomic absorption spectrometer with an UV detector (AAS-UV). A total of 36 lipstick samples from 22 cosmetic brands were selected for analysis, with a savings price in the range of CZK 50–1500. Based on the measured metal concentrations, the hazard quotients (HQ) for individual metals as well as the total hazard index (HI) for the sum of all metals were calculated. Metal concentrations in lipsticks were further processed using Kruskall-Wallis Anova to divide samples according to price categories. The relationship between the content of individual metals and the purchase price has not been proven. Furthermore, a Kolmogór-Smirnov test was performed on these data to compare groups with vegan and not vegan composition. The content of aluminum, which was about 2.5 times lower in vegan cosmetics, proved to be statistically significant for this distribution. Parabens were detected in the minimum number of lipsticks examined, but in some cases information on the content of parabens was missing on the product packaging.
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Spotrebiteľské chovanie na trhu dekoratívnej kozmetiky
Lišková, Veronika
Veronika, L ., Consumer behavior in the market of beauty products. Diploma thesis. Brno: Mendel University in Brno, 2016. The diploma thesis deals with consumer behavior on the market of beauty products in Slovakia. The thesis explores the market of beauty products, finds the development of consumer spending and identifies factors affecting consumers during shopping for beauty products. In the thesis there are used techniques of marketing research like questionnaire, qualitative interviews and cluster analysis. The output of the thesis is to determine the factors influencing consumer behavior, characteristics of segments and marketing recommendations for the market of beauty products.
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Využití influencer marketingu při propagaci dekorativní kosmetiky
Klátilová, Kateřina
This diploma thesis focuses on the impact of influencer marketing on the behavi-our of women in the 18-34 age group in the market of decorative cosmetics. Pri-mary research was conducted by using eye-tracking technology, in-depth inter-view and survey method. All of these methods examine the attitude towards in-fluencers with the aim of identifying consumer behaviour in the industry of de-corative cosmetics in relation to social media and influencers. The results of all research methods form the recommendation on the effective campaign making with influencers in the industry of decorative cosmetics.
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On-line Activities of Dermacol
Pavlíčková, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis analyzes Czech cosmetic company Dermacol in the on-line environment. The crucial goal was to give a compact overview of Dermacol's on-line activities and propose their possible improvement. The theoretical part describes and contrasts the purchase decision process in a traditional store and on the internet. Furthemore, it depicts the evolution of the internet and e-commerce in the Czech Republic. In the next part the situation on the market with decorative cosmetics and Dermacol's position on it is analyzed. Crucial part is dedicated to the on-line tools which are used by Dermacol for its presentation, communication and sale. The recommendations and possible proposals for improvement follow. In the end the thesis deals with a research whose goal was to find out the attitude of the Czech consumers towards decorative cosmetics. Moreover, the research examined the awareness about Dermacol's web and e-hop and the willingness of the Czech women to buy decorative cosmetics via internet.
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Brand management of chosen brand
Eisenbarthová, Tereza ; Průša, Přemysl (advisor) ; Pavelková, Mária (referee)
The master thesis analyzes the brand Maybelline New York. Maybelline belongs to the mass market division of the multinational cosmetics company L'Oréal. It offers products of colour cosmetics in four main segments: eyes, face, lips and nails. The thesis is divided into three main parts. The first part is theoretical and it is actually the basis for next sections. The second part introduces the brand Maybelline, describes its identity, position on the Czech market, competition and marketing mix. There is also mentioned the new sub-brand MNY. The last part is dedicated to the research of secondary and primary data, interpretation of its results and suggestions for improvement.
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